In 1605 the festivities for the wedding of Juan Andrés Hurtado de Mendoza, son ot the IV Marquis de Cañete, and María de la Cerda, daughter of the V Duke of Medinaceli, was celebrated in the town of San Lorenzo de la Parilla. The analysis of an unpublished document that relates what happened, allows us focus attention on the visual culture of this festive scene, where music, dance, bullfighting, gifts and food abound. I dedicate these pages to the study of this ephemeral, but also mental image of the baroque city celebrating festivals.